Our exclusive Long Lasting Tire Dressing is specifically designed for tires and the tough environment they are exposed to. If you live in an area where it rains a lot you enjoy knowing that Long-Lasting Tire Dressing is water repellent so it still looks great even after a rain storm or a good wheel cleaning. You've seen other dressings that are greasy and oily and fly off of your tires and onto your wheels and paint; our dressing stays put. Being a super thick fluid, it's easy to apply using our Blue Detail Sponges or Dressing Applicator. This eliminates overspray, drips, and marks on your driveway that spray-on products leave behind. As for gloss? It's all up to you. Want a nice black, satin finish? After application, give a quick swipe with a disposable towel and your tires will have a natural rubber look. Want a mega-glossy finish? Apply two or three coats and don't touch it. For your expensive tires, I know of no better product on the market. It's also a great dressing for rubber bumpers and black plastic trim. Use it on your plastic engine parts, too!